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MOURAD LAHLOU, CHEF AND OWNER OF AZIZA RESTAURANT IN SAN FRANCISCO, PARTNERS WITH FULL PLATE MEDIA TO PRODUCE TELEVISION SERIES
Full Plate Media to Produce American Television Series Highlighting the Food of Morocco with Host Mourad Lahlou

SAN FRANCISCO - April 6, 2009 --Full Plate Media and Chef Mourad Lahlou announce their plan to produce a 13-part series exploring the food of Morocco, with shooting to take place in Marrakesh and San Francisco. Fresh off his record-breaking victory on Food Network’s Iron Chef America, Marrakesh-native Lahlou will present Morocco’s culinary traditions alongside his contemporary interpretations of and uses of those dishes and ingredients as seen through his innovative and modern sensibility.

A native of Marrakech, Mourad Lahlou has emerged as an original voice in the culinary world and his approach to food is unique in bridging the distinctive flavors and traditional techniques of his native Morocco to a contemporary and innovative food sensibility. Through his restaurant Aziza, Lahlou strives to revolutionize Moroccan cuisine, unraveling the stereotypes surrounding it and demonstrating its true potential for fine dining.

As chef and owner of Aziza in San Francisco, Lahlou has developed a reputation as one of the San Francisco Bay Area’s most dynamic and individual chefs. Mourad is a chef’s chef, and his food dazzles both his regular guests and the chefs and restaurateurs who seek him out. Aziza has received glowing reviews from food critics in the press, and he has gained national attention for his win on Food Network’s Iron Chef America.

The series for Public Television will introduce the culinary culture of traditional Moroccan cooking to the contemporary North American kitchen. The stories from Mourad’s native country and upbringing will be woven throughout the series as the viewer comes to understand the cultural context to the food Mourad prepares. Each episode will begin in Marrakesh before returning to Mourad’s home in San Francisco where he will share dishes that have brought him national recognition, but whose inspiration lies in the streets and smells and great culinary traditions the viewer has glimpsed in Marrakesh.

Behind the series will be a stellar production team with extensive experience working with the country’s top culinary talent, to include Susie Heller and Harry Bernstein as Executive Producers. As partners in Full Plate Media, Heller and Bernstein have produced numerous culinary-themed television programs including Made in Spain (2008); Artist’s Table with Jacques Pépin (2008) and Chef’s Story (2007). Director Bruce Franchini, who has produced and directed for NBC, ABC, PBS and BBC, will join Heller and Bernstein on the series. His past work includes Julia Child: Cooking with Master Chefs; Jacques Pépin’s Fast Food My Way; Michael Chiarello’s Napa; and Lidia’s Italian Kitchen.

A book based on the television series is in development and will be released at the time of broadcast which is slated for 2010.

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FOR MORE INFORMATION, PLEASE CONTACT WAGSTAFF WORLDWIDE AT 415.274.2510

FOR: AZIZA
5800 Geary Blvd.
San Francisco, CA 94121    
415.752.2222
www.aziza-sf.com
CONTACT: WAGSTAFF WORLDWIDE
Brigid Finley/Sarah Logan
415.274.2510
brigid@wagstaffworldwide.com
sarah@wagstaffworldwide.com





   
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